FAQ 51: How important is developing my own style?

I don’t believe in styles. I am not arguing against a graphic designer having a point of view and values evident in their work. I believe a designer should strive to make things personal but not necessarily have a style and in that, I may be using an alternative definition …

20. How can I keep up with graphic design trends?

Trends can tyrannize; trends are traps. In any creative industry, the fact that others are moving in a certain direction is always proof positive, at least to me, that a new direction is the only direction.  —George Lois   The first thought that comes to mind is why do want …

47. How can I believe in my work?

This is a good a question and it has a simple answer. It’s easy to believe in your work if you believe in your process. When I say process I mean some version of a traditional design process. A variation of identifying the problem, investigations, explorations, feedback*, refinements etc., we …

43. What is a Letterhead?

I saw a question on Reddit, regarding how to deliver a letterhead design to a client. The answer involved setting up a template in the appropriate software to enable the customer to print out letterhead automatically with their correspondence. When a client prints out their own letterhead what problem have …

Should I use my name as my business name?

Should I use a business name or my real name? Is “it depends” a good answer? It depends on your goals and aspirations for the endeavor. There is no consensus on which is strictly correct. You can find reasoned and cogent arguments both for and against using your name. Two …