43. What is a Letterhead?

I saw a question on Reddit, regarding how to deliver a letterhead design to a client. The answer involved setting up a template in the appropriate software to enable the customer to print out letterhead automatically with their correspondence. When a client prints out their own letterhead what problem have …

The Alphabet

WHO IS THE AUTHOR? Frederic Goudy was born in 1865. He was a prolific American type designer, artist, writer, printer, and lecturer. Mr. Goudy sought perfection in his letter forms, leading to designs that are more iterative than innovative. While he is highly regarded today, his devotion to tradition was …

An Essay on Typography

WHO IS THE AUTHOR? Eric Gill, born 1882, was a typographer, sculptor, printer and stonecutter, arguably most famous for Gill Sans, a san serif typeface released in 1928. Mr. Gill was seemingly well respected until a 1989 biography brought to life some salacious incongruities between his private behavior and his …

The Lawyer and The Designer

  The other day my friend mention she was a big fan of lawyers. Her reasoning is that their primary goal is to protect their client and they accomplish this by drilling down really deep on a single subject. The drilling down deep comment made me think of graphic design. …

Should I use my name as my business name?

Should I use a business name or my real name? Is “it depends” a good answer? It depends on your goals and aspirations for the endeavor. There is no consensus on which is strictly correct. You can find reasoned and cogent arguments both for and against using your name. Two …

Are Graphic Designers Stupid?

A portion of the public* thinks graphic designers are stupid. What else can be the rationale for offers we are presented? *at least here in the US What is your procedure when hiring a service professional? Imagine approaching a plumber, “I have a leak that needs to be fixed ASAP, …

Online Critiques and Outsourcing the Design Process

A clarification to begin. A professional design critiques’ primary focus is to improve the work, an educational critique is to improve the designer. My interest here are students and thus improving the designer. Full disclosure, I am an advocate for and active participant in online critiques. “My teacher says this …